Digital Disruption: How the Internet has Changed Media Buying — and How to Key In

You’ve probably heard the term digital disruption countless times. Or you’ve probably not heard it before. Anyways, I’d like to talk a bit on what this concept is, as it touches on this post’s discussion. SearchCIO defines digital disruption as the change that occurs when new digital technologies and business models affect the value proposition of…

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The Rule of One: The Simplest Form of Conversion Optimization You Could Do for Your Business

Firstly, let’s get on the same page here. What is conversion optimization? Conversion Optimization – or Conversion Rate Optimization (CRO) – is the process of increasing the amount of desired action (conversion) you’re getting from an asset. This could be increasing the number of visitors that convert to leads on your landing page; or increasing…

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The Simplest Guide to Writing an About Page That Works

By now, I believe you know you can’t do business successfully in today’s world without a website. However, a website isn’t something you just slap together for the sake of having one. You must be intentional about your website and make it purposeful. One of the ways to do so is ensuring all your web…

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How To Write a Quality 500-Word Article in Under 20 Minutes

This post was originally published on my former blog, LucrativePen.com. One question I’ve been asked a lot lately is how to create content. This is mainly because I preach content marketing a lot (yes, Its Royal Majesty, Content remains king), and content is a huge part of the social selling strategy I teach (in my…

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Protected: Social Selling Training | Module 3

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Protected: Social Selling Training | Module 2

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Protected: Social Selling | Module 1

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The Most Effective Way to Get Endless Traffic to Your Business

How to get traffic… Probably the most asked question about online business… And also probably the BIGGEST problem for almost everyone that has any kind of internet property – website, social media page/account, vlog, etc. But does traffic really have to be a problem at all? I mean, does it have to be very hard…

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17 Common (but Grave) Mistakes Businesses Make on Social Media

Are you a little bit confused about what exactly social media for business entails? I must admit, it’s easy to get confused about how to manage social media for business and end up making common social media mistakes. It’s more than just opening a social media account or page and doing the same things the personal…

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