5 Reasons You Don’t Get Enough Customers or Clients (and How to Fix It)
Are you worried that people don’t buy what you sell? Do you have awesome products or services but don’t get enough customers or clients to patronize you? Then this article is for you… Here, you’ll find out why people don’t buy from you (or hire you) and also learn how to turn things around and…
Why You Don’t Get Enough Customers or Clients to Buy What You Sell (And What to Do Instead)
Your product or service is awesome and can change lives. You’ve got talents and deliver better service than most people in your industry… But you keep wondering why people don’t buy your stuff. You’re confused because that isn’t what you expected…in fact, you thought you would automatically “sell out” immediately you launched. But no…it seems…
Proven Copy Questionnaire: Ideal Foundation for Creating Killer Sales Copy
Mostly, good copywriting is never about how creative the writer is, or how good they are with words. No, great copywriting is almost routine-y. I mean, there’s mostly always a routine and a structure (the structure part is a no-brainer) that great copywriters follow in creating high-converting killer copy. Still in the spirit of “digital…
Blog Marketing: 11 Top Nigerian Bloggers Share their Number 1 Marketing Strategy
If you’ve been around this site for a while, you’ll know by now that I preach blogging, as loudly as possible, as an essential part of digital marketing. In short, my position is: any digital marketing strategy that doesn’t have blogging ingrained in it cannot be as effective as it ought to. In the free…
How to Set S.M.A.R.T. Digital Marketing Goals You’ll Actually Achieve
One of the biggest issues I can easily point out when a business or brand isn’t getting desired results from their online marketing is: lack of definite goals. Most businesses just go online because…everybody is going online. Or because they were advised to. Or because they just feel it’s funky. They mostly don’t have any goals…
How to Really Know (Find Out) Who Your Prospects Are
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your goals. Goals are vital to the success or otherwise of any venture, and therefore must first be set. But today isn’t about goals. It’s about knowing…
4 Major On-page SEO Factors that Still Work for Better Ranking
As much as we might hate to hear new things constantly springing up in the SEO world, we just have to comply with the few we can, in order to enjoy some level of success with our websites – and their rankings. Especially the ones we can easily handle, like on-page SEO. As a web…
Top 5 Qualities of Highly Effective Website Content
Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and move her to take a desired action, despite the army of distractions that abound online – and it has advanced over the years to…
The Fear of the “Unsubscribe”: How to Never Bother About Email Unsubscribes But Maintain a Healthy List
Do you also get disappointed when someone unsubscribes from your email list? Or are you also afraid and always praying you don’t get notifications of email unsubscribes? I’m using the word “also” because it’s a fear I have too. It’s a fear most marketers and business people have. Nobody who puts effort into creating (fair-enough) content…
The Place of Social Media in Effective Sales Funnels
I was invited as a speaker in the Ibadan Social Media Summit 2016 (organized by SparkConect), that was held in — of course — Ibadan, Nigeria, and I spoke on the topic: The Place of Social Media in Effective Sales Funnels. I later thought it’d be nice to post same topic on my blog — a…