It is one thing to own an e-commerce business, it is another thing to keep it growing steadily.
There are ways you can grow your e-commerce business. One of such ways is by implementing the right marketing strategies.
Here are some marketing strategies you can use to grow your business:
1. Website optimization
Your e-commerce website serves as your online store. It is the place your customers go to buy your products.
This means that you give it the care and attention that you would give a regular store. Your website should be properly optimized.
It should have an intuitive layout. Content should be written in an easy to read the language. Navigating the website should be very easy. Designs should be simple and all your pages should contain a clear call-to-action.
Include all the important pages a website should have. Make it very easy for your customers to find the products that they need. Make your product pages clutter-free.
Give each user a unique shopping experience by personalizing the homepage. Give product suggestions based on items that individual viewed, placed in their cart or bought.
Avoid anything that might serve as a distraction from the main action you want your customers to take.
2. Content marketing
Content serves as the foundation of marketing.
Every message or intention you express and the responses you get back are delivered through content. This is why it is necessary that your content marketing game is on point.
Apart from your website, you need a blog. Your blog is one way to talk to your customers. The content on your blog should enlighten them more about the problems they are facing, the solutions you are offering, and what your brand represents.
Your content should also be presented in a way that it helps you to achieve your goals.
Apart from blogposts, you can create videos, newsletters, podcasts, etc.
3. Lead generation
This is also an important way of getting people to commit.
Leads do not necessarily mean customers, but leads can eventually become customers. The essence of lead generation is to have a community of prospective clients who have shown interest in your brand or in your products.
You keep engaging them until they buy your products. Even after they buy, you continue engagement so they can come back again and again.
How do you get leads?
Through your lead magnet. A lead magnet is basically something valuable you offer visitors for free in exchange for their contact details.
For example, our e-commerce brand sells a skincare product that clears acne on the skin. Our lead magnet is an e-book that shows them how they can completely get rid of acne.
They give us their contact info, usually their email address and we reach out to them.
4. Email marketing
Email marketing is another way to reach out to your audience.
So, you remember how you were collecting leads, now is the time to engage with them. this is an opportunity for you to tell them more about your brand, the products you sell and how you can provide a solution to all of their problems.
But not, not all emails should be about sales. More of your emails should be about providing valuable information.
To make things easier for you, learn to segment your email list. Group them based on the level they are at the customers journey.
Those who are just joining the list, those who wanted to buy but changed their minds, those who have purchased your product, those who have done that more than once – they cannot all get the same message.
Automating your messages will also help. There should be a series of messages targeted at making the reader make a particular decision. For example, every new lead gets a series of emails targeted at making him buy your product.
Engaging with your prospects through email most likely will trigger them to purchase your product.
5. Retargeting ads
There is no marketing strategy without ads.
Retargeting ads are a bit different from the normal ads you do. Retargeting ads are not for everyone.
They are for a special set of people, especially those who have come in contact with your product ut did not make any purchase.
You can agree that not everyone who visits your website eventually buys your product. You can use ads to target those set of people specially. That’s what retargeting ads are for.
All you need to do is a pixel to your website. A pixel tracks those who visited your website, what they viewed, what they put in their cart, and didn’t purchase, and what they purchased.
You can use Google or Facebook to run retargeting ads to any of these groups of people to keep your brand your product on top of their minds.
This way, you stay in front of their faces until they eventually decide to make a purchase.
6. Social media marketing
In this age and time, you need your brand on social media.
Social media platforms like Facebook, Instagram, Youtube, etc., present you a community of prospective clients you can keep engaging.
All you need to do is find the right social media platform, i.e the platform that has the most of your audience.
You need to create a social media content calendar. You need to push in content on a regular basis. Keep your audience engaged. Get them to know about your brand and you also get to know more about your customers.
This helps to build trust which eventually leads to purchase.
Your customer service on social media has to be on point. All messages and comments should e replied.
You can also push ads on social media.
Once you get these marketing strategies up and running, you notice a significant change in conversion and sales.
These are not the only marketing strategies there are though.
As you grow bigger, you can try out as many marketing strategies for your e-commerce business.
If you have any questions, leave a comment and I will answer as soon as I can.