June 1, 20171Comments

Proven Copy Questionnaire: Ideal Foundation for Creating Killer Sales Copy

Mostly, good copywriting is never about how creative the writer is, or how good they are with words. No, great copywriting is almost routine-y. I mean, there's mostly always a

by Oludami Yomi-Alliyu

Copywriting

CRO

October 20, 20164Comments

The Rule of One: The Simplest Form of Conversion Optimization You Could Do for Your Business

Firstly, let’s get on the same page here. What is conversion optimization? Conversion Optimization – or Conversion Rate Optimization (CRO) – is the process of increasing the amount of desired action (conversion)

by Oludami Yomi-Alliyu

Copywriting

web writing

October 13, 20160Comments

The Simplest Guide to Writing an About Page That Works

By now, I believe you know you can't do business successfully in today's world without a website. However, a website isn't something you just slap together for the sake of having

by Oludami Yomi-Alliyu