June 1, 20170Comments

Proven Copy Questionnaire: Ideal Foundation for Creating Killer Sales Copy

Mostly, good copywriting is never about how creative the writer is, or how good they are with words. No, great copywriting is almost routine-y. I mean, there’s mostly...

by Oludami

advertising

blogging

content marketing

social media marketing

Traffic

web writing

May 4, 20173Comments

How to Really Know (Find Out) Who Your Prospects Are

I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your...

February 16, 20170Comments

Top 5 Qualities of Highly Effective Website Content

Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and move her to take a...

December 13, 20162Comments

How to Write an Online Advertorial that Sells – in 12 Steps

Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it...

by Oludami

Copywriting

CRO

October 20, 20164Comments

The Rule of One: The Simplest Form of Conversion Optimization You Could Do for Your Business

Firstly, let’s get on the same page here. What is conversion optimization? Conversion Optimization – or Conversion Rate Optimization (CRO) – is the process of increasing the...

by Oludami

Copywriting

web writing

October 13, 20160Comments

The Simplest Guide to Writing an About Page That Works

By now, I believe you know you can’t do business successfully in today’s world without a website. However, a website isn’t something you just slap together...

by Oludami