How to Create Website Content that Sells
When it comes to marketing, content sits at the core. It is great that you have a website, but it is more important that you are able to sell your products and services...
Ebibote Opetu Category
Copywriting
Ebibote Opetu 
Proven Copy Questionnaire: Ideal Foundation for Creating Killer Sales Copy
Mostly, good copywriting is never about how creative the writer is, or how good they are with words. No, great copywriting is almost routine-y. I mean, there’s mostly...
Oludami Yomi-Alliyu 
How to Really Know (Find Out) Who Your Prospects Are
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your...
Oludami Yomi-Alliyu 
Top 5 Qualities of Highly Effective Website Content
Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and move her to take a...
Oludami Yomi-Alliyu How to Write an Online Advertorial that Sells – in 12 Steps
Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it...
Oludami Yomi-Alliyu The Rule of One: The Simplest Form of Conversion Optimization You Could Do for Your Business
Firstly, let’s get on the same page here. What is conversion optimization? Conversion Optimization – or Conversion Rate Optimization (CRO) – is the process of increasing the...
Oludami Yomi-Alliyu The Simplest Guide to Writing an About Page That Works
By now, I believe you know you can’t do business successfully in today’s world without a website. However, a website isn’t something you just slap together...
Oludami Yomi-Alliyu