In this age and time, one of the most effective ways of getting your customer’s attention is through videos. That’s why video marketing is very essential for every brand. If you
The debate of which matters to a business more on social media: followers vs engagement, has been a longstanding one. Even though any marketer would obviously jump at one of the
If you’ve been around this site for a while, you’ll know by now that I preach blogging, as loudly as possible, as an essential part of digital marketing. In short,
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your goals.
Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and
Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it usually adopts the
It’s no news; blogging is no longer an option for any business that wants to grow in this present day. It’s a no-brainer – a necessary tool in any business’
This post was originally published on my former blog, LucrativePen.com. One question I've been asked a lot lately is how to create content. This is mainly because I preach content marketing