Getting Started with Video Marketing: The Basics
In this age and time, one of the most effective ways of getting your customer’s attention is through videos. That’s why video marketing is very essential for every brand. If...
Ebibote Opetu Category
content marketing
Ebibote Opetu 
Followers Vs Engagement: What Matters to Your Business?
The debate of which matters to a business more on social media: followers vs engagement, has been a longstanding one. Even though any marketer would obviously jump at one of...
Ebibote Opetu 
Blog Marketing: 11 Top Nigerian Bloggers Share their Number 1 Marketing Strategy
If you’ve been around this site for a while, you’ll know by now that I preach blogging, as loudly as possible, as an essential part of digital marketing. In short, my position...
Oludami Yomi-Alliyu 
How to Really Know (Find Out) Who Your Prospects Are
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your...
Oludami Yomi-Alliyu 4 Major On-page SEO Factors that Still Work for Better Ranking
As much as we might hate to hear new things constantly springing up in the SEO world, we just have to comply with the few we can, in order to enjoy some level of success with...
Oludami Yomi-Alliyu 
Top 5 Qualities of Highly Effective Website Content
Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and move her to take a...
Oludami Yomi-Alliyu How to Write an Online Advertorial that Sells – in 12 Steps
Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it...
Oludami Yomi-Alliyu 
The 16-Step Guide to Creating an Editorial Calendar to Boost Your Blogging Productivity
It’s no news; blogging is no longer an option for any business that wants to grow in this present day. It’s a no-brainer – a necessary tool in any business’ marketing arsenal....
Oludami Yomi-Alliyu How To Write a Quality 500-Word Article in Under 20 Minutes
This post was originally published on my former blog, LucrativePen.com. One question I’ve been asked a lot lately is how to create content. This is mainly because I...
Oludami Yomi-Alliyu