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Video Marketing

In this age and time, one of the most effective ways of getting your customer’s attention is through videos.

That’s why video marketing is very essential for every brand. If you have not started leveraging videos for marketing, you really should.  

Today, we will be talking about the basic things you need to know to get started.

Let’s get started…

What is video marketing?

Video marketing, just as the name suggests, is marketing through videos.

It is using videos with content that interest your customer or helps to meet their needs to promote your product

You can use videos to market almost anything, yourself, your product or service, an event, a proposition – anything.

Why video marketing?

It’s simple, people love to watch videos.

According to a research made by HubSpot, more than 50 percent of consumers want to see videos from brands.

More than any other kind of content, videos right now are the in-thing, which is not so surprising.

Only a few people will read written content about your brand when they can easily click on a video and get the same information.

Videos also help to increase conversion rates.

HubSpot says that videos on landing pages are capable of increasing conversion rates of over 80 percent.

With more people viewing videos than other forms of content, video is the easiest way of targeting your audience and ensuring that they view and engage with what you have to say.

Where can I use video marketing?

When it comes to marketing online, most platforms are suitable for video marketing.

You can use videos in email marketing. According to HubSpot, email open rates increase by 19 percent just by the mention of “video” on your subject line.

Videos do well in social media marketing. This includes Facebook, Twitter, Instagram, Snapchat and even, WhatsApp.

Animoto.com says there are over 8 billion average daily views on Facebook with over 100 million hours of video watched every day.  

There are a lot of video marketing opportunities on social media platforms.

For example, on Facebook, you can add a video cover, add a video to your stories, create a live video, add a video to your feed, etc.

And then there is YouTube, which is solely meant for videos. Though LinkedIn is a professional social network, videos still rock on this platform.

Types of video you can explore

There are different types of videos you can explore in video marketing. They include:

1. Instructional videos

These are videos that demonstrate how to do something. The sole purpose of this is to teach or instruct people.

This video can teach them something new or explain in simple terms something that is difficult to understand. You can provide knowledge that might help them understand your brand and appreciate what you do.

For example, if you are a beauty brand that sells scrubs, you can teach them how to use scrubs, or explain how scrubs help to give a glowing skin.

Just make sure that whatever it is, it is something that can benefit them.

 2. Demo Videos

This helps to showcase your product.

This kind of video shows your audience how your product works, walks them through what through the experience they will have if they get the product.

It could be a video showing how to use your product, showing how the product is packaged and unboxing it, how you carry out your services, etc.

3. Customer testimonial video

This type of video helps to boost sales.

It provides proof that your product can solve whatever problems they have. It shows that your product has worked for other people like them.

You can get your satisfied customers to send a video explaining how your brand has helped them overcome a challenge they were facing.

4. Behind the scenes video

This is one way of getting your audience to feel like they are a part of your brand.

It gives them a view of how you do things in our company. For example, if you manufacture your product, you can show them a mini-process of how the product is made.

Give them a tour of the company environs, live stream presentations, take a video of workers at work, etc.

All these should be live videos.

5. Fun videos

This kind of video entertains your audience.

This shows them the fun part of your brand.  Sometimes, give your customers a reason to laugh or smile.

You can post something silly, funny or give a fun twist to a subject.

Tips to help you create your video

Now, it’s time to make your video.

Here are some tips that should make the process easy for you.

1. Identify your goal

Before you create any video, ask yourself: What do I want to achieve with this video?

This helps you figure how what type of video to put out there and your video content. For example, customer testimonial videos will be great if you are aiming at boosting sales.

If it is brand awareness, you can do a demo video and get the product or service in front of your audience.

With your goal in mind, you can begin to create our content.

2. Make sure your video content is something your audience is interested in

Your customers largely determine what kind of content you will post.

Your video content should be something that piques your audience’s interest. Make sure it is something that they will want to watch.

While you are trying to share information about your brand, product or service, create your video in a way they can relate to it.

3. Take a cue from what is already working

You do not have to start researching what your audience will love in a video.

You have been providing your customers with good content, even though it is not video. Go back and do a little bit of analysis.

Which of the non-video content is working? Which of them are customers engaging with? Which of them is getting more traffic?

You single out these contents and create a video with a similar style and message. You can even turn the content into a video.

4. Don’t overthink it, just start

It is common to overthink all these. You begin to panic and procrastinate.

The good news is, your first video is supposed to be your worst video ever. So, you can only improve and become better.

Do not wait till you have a studio, or a professional camera or a team to edit the videos. As you go along, you will sort all these out.

The important thing is to start now.

If you have a phone with a good camera, you are good to go. Just get a part of the office or your home with a presentable background and record your video.

5. Put in mind the online platform you will be sharing the video on

Put in mind the platform you will be posting the video.

For example, the platform decides the length of the videos. If you are posting on YouTube, longer videos are better, but if you are posting on Instagram, shorter videos will do.

Also, the platform determines the format, and size of the videos.

Make sure to read up all you can about posting videos on various online platforms you want to explore.

This helps you post videos that fit in perfectly to the platform’s requirement.

6. Do not forget your call to action

At the end of the video, there should be a call to action.

This tells your viewers what you want them to do. Your CTA should be in line with your goal. If you want engagement, you can tell them to leave a comment, like and share.

And do not forget to include links if you want to click.

In conclusion,

Video marketing is a very broad subject, and this is just a scratch at the surface, just right for beginners.

Make sure to do more reading as you make your videos. With each new video you create, you become better and before you know it, you will be creating high-quality videos for your brand.

If you have any questions, do not hesitate to leave a comment. I will be happy to answer your questions.


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Ebibote Opetu
Ebibote Opetu

Ebi is the Content Director of RenegadeCommerce. She handles the blogs and social media platforms of RC, its subsidiaries and clients.

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