One of the important things every business needs is a website.
Your website is that place where you can showcase your brand online and where people can come looking for you.
To be able to effectively achieve this, there are some essential pages that your website should have.
These pages are what I will be discussing today. So, get settled.
1. Home page
This is the page people visiting your website will see first. It is like the front door of your website.
This is why it is very important that it tells everyone who you are and what you do. You should include a short description of what you do, and an explanation of how you can help your potential customer and make their lives better.
Make sure that the content on your homepage is interesting and compelling, and your visuals are also eye-catching enough to grab the attention of your visitors and keep them scrolling.
Your homepage will determine whether your visitors will keep searching your site or will leave. It helps to establish your credibility as a legitimate business worthy of their consideration.
So, it has to load fast, be well designed and look professional. And it also has to provide an overview of what can be found when they navigate your site.
2. About page
When visitors/potential clients come to your site, they want to learn more about your company, about the people who are behind it, what you stand for, and how you can help them.
So, this page should include a summary of
- who you are,
- your company’s history,
- your employees,
- who you sell or provide services to,
- any special achievements you have gotten,
- and important things that differentiate you from your competition.
The About page is usually one of the most visited pages on every website. You have to make sure that the content on this page is very unique to you and your company. Avoid generic statements.
Also, include a picture of yourself and key players in your business so your visitors can begin to feel like they know you.
Imagine someone asks you at a party what you do. How would you respond? You definitely want to be interesting, tell your company’s story and show some personality.
Do that on your About page.
3. Product and Services page
If you sell a product, this will be your Product page, but if you offer services, your Service page.
This page tells your visitor why you are in business.
Your visitor comes to your website finding a solution to their problem. This page shows whether what you have for sale or the services you offer can provide the solution they need.
You can begin with a summary of your products and services. Then, outline them and provide extensive information on them.
If you have numerous products and services, divide them into categories and give each product, its product page. Then, provide a link to their individual product pages.
Each product page should contain all the information your visitor needs to make an informed decision. Your visitor has questions about your products or services, make sure these pages provide the answers.
4. Contact page
Your contact page is the page that shows your potential customer how they can get in touch with you.
You should include your business hours, physical address, phone numbers, social media pages, email addresses, and fax numbers. This gives your prospective clients an opportunity to choose their preferred contact method to reach out.
Even though most customers will not come knocking at your door, including your physical address shows you are a real business with real location. This can also attract local customers to your doorstep.
If you want to go with a contact form, still include your full contact information. This shows your visitors that filling the contact form is optional. Most people do not like giving out their phone numbers and email addresses until they trust you.
Apart from your contact page, you should also include your email address and phone number on the footer of all the pages on your website. So, at any time your visitor decides to reach out, they easily can access the info.
5. Frequently Asked Questions
This page gives you an opportunity to answer the most frequent questions you are asked about your business, your products, and services.
This page tells your visitors all they need to know and answers whatever questions they might have. This saves you the time answering these same questions individually.
Your answers to each question should be honest and persuade your customers to take the next step to purchase your product or service. They should also erase whatever doubt the customer may have about your business, so they can make that purchase.
6. Testimonials page
This is the page where you tell your visitors all the positive reviews your company has received.
If possible, you should include the photo and even contact info (social media account and not their phone number) of the person giving the review. This makes each testimonial look authentic and real.
You can also include a headline (a summary of the review) above each review to catch the reader’s attention.
If the customer is willing, you can ask them to create a video about their experience with your company and your product or service. This will be way more convincing.
This page helps to build trust. It allows your visitors to see what other people think of your brand and your product or service.
The fact that these are opinions from previous customers carries more weight and makes them more believable.
Testimonials can be persuasive.
7. Terms and conditions page
This page is very important and is a must for websites.
The Terms and Conditions page outlines the rules and guidelines every visitor on your site must agree to follow in order to use your website.
It also includes how your website functions, a notice about copyright and trademark, and a mention of the country or state you are operating from, which determines the laws you are following.
This page does not only protect your rights to the content contained on your website, it also limits your liability if a customer takes you to court.
If you do not know how to create this, you can go on Google to find a Terms and Conditions template to guide you. Another option is to find an attorney that will create custom Term and Conditions content specifically regarding your business.
This page tells your visitor what you will the personal information they submit on your website. You should indicate what data you collect, how it is collected, if it will be shared with third parties and if so, with whom and why.
If you do not have any of these pages on your websites, you should set them up now. They each play a role in giving your visitors the best experience when they come to your website.
Also, they help to protect both the interest of your business and those of your website’s visitors.
Now over to you…
Which other pages do you think are necessary and why? Leave a comment and let’s talk.