How to Run A/B Testing to Improve Conversions
What is the essence of A/B testing? People are unpredictable, especially when it comes to getting them to click and buy your product. People are unpredictable, especially when...
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Ebibote Opetu 
Blog Marketing: 11 Top Nigerian Bloggers Share their Number 1 Marketing Strategy
If you’ve been around this site for a while, you’ll know by now that I preach blogging, as loudly as possible, as an essential part of digital marketing. In short, my position...
Oludami Yomi-Alliyu 
How to Really Know (Find Out) Who Your Prospects Are
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your...
Oludami Yomi-Alliyu 4 Major On-page SEO Factors that Still Work for Better Ranking
As much as we might hate to hear new things constantly springing up in the SEO world, we just have to comply with the few we can, in order to enjoy some level of success with...
Oludami Yomi-Alliyu 
Top 5 Qualities of Highly Effective Website Content
Web writing is in so many ways different from other forms of writing. It has its own specific purpose – which is to grab the attention of the web user and move her to take a...
Oludami Yomi-Alliyu 
The Fear of the “Unsubscribe”: How to Never Bother About Email Unsubscribes But Maintain a Healthy List
Do you also get disappointed when someone unsubscribes from your email list? Or are you also afraid and always praying you don’t get notifications of email unsubscribes? I’m...
Oludami Yomi-Alliyu 
The Place of Social Media in Effective Sales Funnels
I was invited as a speaker in the Ibadan Social Media Summit 2016 (organized by SparkConect), that was held in — of course — Ibadan, Nigeria, and I spoke on the...
Oludami Yomi-Alliyu How to Write an Online Advertorial that Sells – in 12 Steps
Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it...
Oludami Yomi-Alliyu Protected: Social Selling Training | Module 3
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Oludami Yomi-Alliyu Protected: Social Selling Training | Module 2
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Oludami Yomi-Alliyu