May 4, 20175Comments

How to Really Know (Find Out) Who Your Prospects Are

I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your goals.

by Oludami Yomi-Alliyu

December 13, 20162Comments

How to Write an Online Advertorial that Sells – in 12 Steps

Advertorial is a word that is formed from two different words; “advertisement” and “editorial.” It’s a more subtle form of advertisement that takes an editorial form, and it usually adopts the

by Oludami Yomi-Alliyu

paid traffic

November 17, 20164Comments

Digital Disruption: How the Internet has Changed Media Buying — and How to Key In

You’ve probably heard the term digital disruption countless times. Or you’ve probably not heard it before. Anyways, I’d like to talk a bit on what this concept is, as it touches

by Oludami Yomi-Alliyu