The debate of which matters to a business more on social media: followers vs engagement, has been a longstanding one. Even though any marketer would obviously jump at one of...
Your product or service is awesome and can change lives. You’ve got talents and deliver better service than most people in your industry… But you keep wondering why people...
If you’ve been around this site for a while, you’ll know by now that I preach blogging, as loudly as possible, as an essential part of digital marketing. In short, my position...
I’m tempted to say knowing your prospect is the most important part of your marketing, and running your business overall, but I believe this should come after setting your...
I was invited as a speaker in the Ibadan Social Media Summit 2016 (organized by SparkConect), that was held in — of course — Ibadan, Nigeria, and I spoke on the...