This is the first part of 3 series in the free social selling training/mini-class. To access other parts in this series, register here: renegadecommerce.com/social-selling-training.
Let’s dive right in!
Why Social Selling?
If you’ve been struggling with your business before now, that is about to change.
With the system you’ll learn in these lessons, you’ll begin to convert unlimited numbers of prospects into customers. In other words, you’ll begin to get thousands (or even millions) of people to see what you offer and you’ll be able to make them actually buy your stuff.
The opportunity is massive, and it’s like no other. You can literally launch your business, become profitable, and then scale for bigger results, all with social media.
It’s the best thing that can happen to you or your business (ANY business) in this current economic recession we’re facing.
There are basically 3 ways to keep your business afloat, especially in this period of recession:
- Acquire more (new) prospects and leads
- Convert as many of those leads into buyers (customers)
- Get those buyers to buy more or buy more often (or both)!
The social selling system I want to share with you here will help you achieve those 3 ways of making your business profitable. It will literally help you turn thousands of total strangers into repeat buyers (people that buy from you over and over again).
Prepare yourself for so much traffic, and also prepare to turn a large number of those visitors to your loyal customers.
Why Should You Even Listen to Me or Read Whatever I Write?
You might be wondering who I am to be able to teach you all these things or help your business grow massively. Well, let my bio do the talking:
I’m Oludami Yomi-Alliyu, a direct-response copywriter trained by the American Writers & Artists Inc. (AWAI), a certified digital marketing professional (CDMP) trained and certified by DigitalMarketer LLC, Texas, and a father to a 1-year old girl (that part too is very important 🙂 ).
I’ve been helping clients get their marketing right for about 5 years now, and I’ve worked with many big brands, both within and outside Nigeria. It’s all I’ve ever done well.
After a lot of trial and error – and learning, I killed my former business (since it wasn’t giving me the required result), kinda took a break from my law career, and focused on digital marketing – specifically on exploiting the various digital platforms out there (web, social, search, email, etc) in a way that produces unusually great results for my clients and my personal projects.
For example, I started this blog you’re reading (RenegadeCommerce) in August 2016, and in less than 3 months, I had not just over a thousands subscribers, but also made some good multiple 6-figure income – all within 3 months. That’s not to talk of the gradually growing client-base and piling student numbers, or even subscriber-base. AND…I was just testing the ‘things’ I’ve learned over the years. In fact, over 1000 people went through this same training you’re going through now.
Let me not even start talking about the results our students are getting in as little as few days after learning from us. I’ll share some wonderful testimonials with you in the course of the training.
Now, if you agree that I’m in the best position to help you grow your business massively using new media, especially social, then pay attention to what I have to say, learn, take notes, apply the lessons, and watch your business grow…and your competitors get red with envy.
What on Earth is Social Selling?
So I’ve been using the term “social selling” a lot so far, and if you aren’t familiar with this term, I’m sure you’re wondering what exactly it means, or what it entails.
There’s almost no unanimous definition of social selling, in fact, it doesn’t really carry a uniform meaning amongst those who’ve dealt with the concept.
I’ll show you few definitions that I feel are worthy of note however, and then finally tell you which of them I align myself with and why.
3 Noteworthy Definitions:
“Social selling is when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect questions and offering thoughtful content until the prospect is ready to buy.”
“Social selling is the process of developing relationships as part of the sales process.”
“Generating leads and sales from existing customers and prospects on social media.”
What do you notice amongst all 3 definitions?
Here’s it: social selling is a process.
A process that involves building relationships before asking for money. They’re saying your prospects must have known, liked, and trusted you, before you can start selling to them (until they’re ready to buy).
These 3 definitions are great, but the one I align myself with (and the one this mini-class will be based on) however is DigitalMarketer’s definition: generating leads and sales from existing customers and prospects on social media. (Not because I’m a member, but because it makes more sense if you check it out.)
The difference is, while the other 2 definitions see the relationship building process as part of social selling, DigitalMarketer (DM) sees “selling” as a separate activity from relationship building.
With the word “existing” being used in the DM definition, they’re assuming you already built a relationship with these people you’re about to sell to, and they are now your prospects (those who seem like a good fit for what you offer) and even customers.
So the key lesson here is: build a good relationship with your audience, till they know, like, and trust you, before attempting to sell to them.
And that’s where most businesses make mistakes.
You meet someone for the first time online, and you’re immediately trying to sell to them.
Or you create Facebook ads trying to sell something to people who don’t know you.
Are you really surprised you aren’t getting any results? Don’t be. They simply don’t trust you enough to give you their money.
At the end of this training, you’ll know exactly how to sell your products and services successfully online. It’s the essence of this whole training. In fact, it’s the essence of RenegadeCommerce’s existence!
[NOTE: as seen in our preferred definition, generating leads (those who’ve shown interest in your offer) is also part of social selling, as you’ll see further in the strategy part of this training.
The fact that someone is giving you his/her contact information is also regarded as payment in digital marketing. And the reason is simple: such person is now more qualified than others as a prospective customer, and you can easily sell to this person down the line – anytime!
Don’t get overwhelmed yet. This is just an introduction, and you’ll become a guru soon.]
Now that we know that we can only sell to people that we’ve built a trust relationship with, how exactly do we go about that? Do we now have to spend years building trust before we make a sale?
Well, that would be a good thing to do, but for businesses that need to start earning profits immediately, there are better and easier ways of doing it. In the course of this training, I’ll be sharing a strategy that’ll help you shorten the journey.
In fact, you can move someone from total stranger to loyal customer within a very short period of time – say, same day…or even shorter. We’ll get to that later.
However, that shouldn’t replace the relationship-building and nurturing part of your business, if you want to have a sustainable business – and digital strategy.
The relationship building process definitely has its place in social media for business, and it can be found in other activities like social listening, social influencing, and social networking. However, this training is just about social selling.
And that leads us to the social success cycle.
The Social Success Cycle
Picture credit: DigitalMarketer.com
As I already said, social selling is just one part of the social media marketing/community management process. In fact it comes last in the whole process.
Unfortunately, most businesses do the exact opposite of this. They try to sell first.
Most of our updates on social media scream “buy this”, “buy that”, “X% discount”…all in a desperate attempt to sell on the social web. It’s wrong to try to start your social media activities with selling, or to make it the larger percentage of all you do on social media.
Your social media marketing must be a healthy balance of several activities that make up the social success cycle.
The social success cycle contains a set of actions that must constantly make up your social media activities in this particular order:
- Social Listening
- Social Influencing
- Social Networking
- Social Selling
Now let’s look at each component of the social success cycle.
Social Listening: Monitoring and responding to customer service and reputation management issues on the social web.
It involves actively joining the conversation about you, your brand or the market, and responding. Responding to questions, queries, praises, and criticisms is also part of social listening. You don’t just listen or hear and keep quiet.
Trust me, social listening (and each of the other activities) can form an entire training on its own. But remember, our focus for now is social selling.
Social Influencing: Establishing authority on the social web, often through the distribution and sharing of valuable content.
If content is truly king, then I’m tempted to say social influencing is the most important part of the social success cycle. But no, they are all as important as any of them.
Social influencing involves building authority by sharing useful content on social media. Could be your content or other people’s content.
This is the other most common social media activity I see people do, after social selling, albeit done wrongly. You don’t just share and share content. There are better ways to go about it.
Social Networking: Finding and associating with authoritative and influential individuals and brands on the social web.
Social media is not where you go it all alone. Or it wouldn’t be called “social”. No matter how competitive your niche is, you still must find authoritative and influential brands you can leverage on to gain leaps of advancement for your business.
Social Selling: Generating leads and sales from existing customers and prospects on the social web.
Well…that’s the purpose of this training, and that’s what I’m trying to achieve for you.
Bottom line is: no matter what you do, there must be a balance of all these 4 parts of social media in your activities. Some might be more than others, depending on your industry or market, but the most important thing is that you do all 4.
I’ll dive into the other 3 parts of the social selling cycle some other time, maybe in future blog posts, or a more comprehensive training.
But for now, let’s focus on social selling, because it’s the part most businesses get wrong. It’s easier to monitor conversations (listen), distribute content (influence), and network with influential people; it’s asking for people’s money that is hard. Do you also agree?
Will Social Selling Work for Your Business or Profession?
Finally, is this a question on your mind?
Before I give you my answer, you have to first answer these questions:
- Does your business need customers or clients?
- Do you think those prospective customers or clients use social media at all?
If your answer to both is “Yes”, then social selling will definitely work for you.
The strategy is simple. It’s about trying to convert a total (but qualified) stranger to your client or customer, just as you’d do physically. Except that this time you’re using social media, and you’d have access to millions of potential clients or customers.
So it doesn’t matter what industry you are or what market you do business in, social selling will absolutely work for you!
Now you know:
- What social selling means: generating leads and sales from existing customers and prospects on the social web.
- No matter what industry or market you are, social selling would work for you
- That social selling is so powerful and can make all the difference in your business…
- But you shouldn’t try to sell on social media until you’ve built a valuable relationship with your audience, and you’ve ensured they know, like, and trust you.
- Some social selling strategies even make the time for building those relationships shorter (but doesn’t eliminate building relationships)
- There are other social media activities you should be involved in, to wit: social listening, social influencing, and social networking
- There must be a balance between all 4 activities on social media
- Other activities will create influence and a loyal audience for you, but social selling will make you the money, hence our focus in this training
So What Next?
In the next lesson, we’ll continue our social selling journey, and I’ll talk basically about how to get your offer right.
How to know what to offer to who on social media. How to know if a particular audience is ready for the sale, or just yet ready for nurturing and freebies.
This is very powerful, and you’ll see how social selling (or generally, selling – online or off) works better when handled like normal human relationships.
You really don’t want to miss it. Keep an eye on your inbox for the announcement when the module is ready for consumption.
Meanwhile, these are things you should do next:
- I’m sure there are tons of questions on your mind right now. So go ahead and post them in the comments section so we can continue the discussion there. I’ll reply to as many as I can. And you should also reply to the ones you can to help others.
- If you’re reading this post without being officially registered for the training, then you’d be missing out on a lot of things, especially email updates on the training, freebies, and other offers that might follow. So go ahead and get yourself registered officially (and stop being a gate crasher. Lol). Here’s the link to register: https://renegadecommerce.com/social-selling-training
- Invite others who are not here to join this training. You can share this link to do that: https://renegadecommerce.com/social-selling-training
Hope today’s module was value for your time. Thanks for being a part of this training; it means so much to me that I’m touching hundreds of businesses with what I know. See you in the next class.
P.S.: I’m hanging out in the comments section; drop your questions, contributions, observations, objections, recommendations, etc. If you want a personalized answer to your question, that’s where you’ll get it.