Social Selling Training | Module 2

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This is the second of a 3-part series in the free social selling training/mini-class. To access the first part, click here: http://renegadecommerce.com/social-selling-module-1/, and to ensure you get the final part, in this series, register here: renegadecommerce.com/social-selling-training.

 

social selling 2

Wow, I must confess…I’m blown by the responses I’m getting on this training. Over 60 questions asked and answered in the comments section of the first module, and tons of other questions in my email.

I must thank you so much for making this worth not just my time, but yours too. I appreciate your sticking with this training and actually reading it to learn, and I appreciate your great comments too. It shows this is a group of people that take their businesses – and lives – serious.

I commend you for that.

Module 1 Recap

Now, before we jump into today’s lessons, let’s do a quick recap of what we learnt in Module 1, so we can know where we’re coming from and not veer off course.

Firstly, we talked about what social selling is and it’s not. We analysed 3 different definitions and settled for the one given by DigitalMarketer.com.

Social selling is defined as the process of generating leads and sales from existing customers and prospects on the social web. And we justified the reason for including “leads” as part of selling: people paying with their contact details (and time) instead of money, because that’s highly valuable too.

A person who becomes a lead is automatically qualified for whatever you offer, and such person can be sold to down the line – as many times as possible.

I also iterated that no matter what market or industry you are, or the business you’re into, social selling will definitely work for you, as long as your prospective customers or clients are on social media. And guess what, Facebook alone has far over a billion users. In other words, your prospects are on social media, and therefore social selling will work for you.

Then the most important part of yesterday’s lesson? Never try to sell to anyone on social media until you’ve built a valuable relationship with your audience, and you’ve ensured they know, like, and trust you.

And you build such relationship by having a good balance of other social media activities that form the Social Success Cycle, to wit; social listening, social influencing, and social networking.

I hope you also remember the benefits of social selling and why this training is very important. To sum it up, the social selling system I’ll be sharing with you will consistently help you turn thousands of total strangers into repeat buyers (people that buy from you over and over again).

In other words, you’ll have the power to attract tens of thousands of prospects on the social web, and also have the power to convert as many of those prospects as possible into loyal customers that’ll pay for whatever you offer not once, but over and over again.

Big promise, yeah? By now, especially after reading my profile in Module 1, and after seeing few of my works, you should believe by now that what I’m promising is very possible. This 1+ month old blog you’re reading is another proof.

So all I need you do is stick with me, learn what I’m teaching you, and then go apply it. That simple, but watch your business explode (for good).

I think that’s good enough for recap, so we don’t expend all our time for today on what we already trashed. Again, if you haven’t gone through the first module, please, in order for you to understand this module and the final module, please go and read now: http://renegadecommerce.com/social-selling-module-1/, then you can come back to this.

When Should You Offer What?

In this module, I’ll be answering the question: “when should you offer what?”

That is, when is the right time to make an offer to your audience? What is the ideal offer to make your audience? Which kind of offer suits each category of your audience?

And that leads us to one of the most important lessons you’ll ever learn about digital marketing, or marketing in general: Audience Temperature. But for the sake of this training, we’ll call it “Social Selling Temperature”.

Social Selling Temperature

audience temperature

Image credit: klientboost.com

Whenever you’re communicating with your audience, one thing must be at the back of your mind: what is their current temperature?

Knowing this alone is the difference between a flourishing business and a struggling one, because you’ll know the right thing to say at the right time.

Let me explain…

There are 3 types of audience, as related to temperature.

There’s the cold audience, the warm audience, and the hot audience.

(Please pay attention here.)

The cold audience consists of people that don’t know you. They’ve never heard about you or your business. Interacting with them would be their first time of seeing or hearing about you.

The warm audience is those that know you to an extent, but have never done business with you. As you can imagine, there are different shades of warm. Someone already on your email list but that has never bought from you is warmer than someone that only liked your Facebook page. Even that is way warmer than someone that just read your guest post on another person’s blog.

And finally, the hot audience – I know you’re smart and already know who they are – consists of those that have bought from you before, whether once or multiple times, whether it’s a low-priced product they bought or a high-end service. So you can also say there are different shades of hot too.

For now, those different shades of each temperature don’t matter. What matters is for you to know who is who among your audience; cold, warm, or hot.

Now that you know your different audiences, how do you talk to them?

Marketing v. Human Relationships

To understand the audience temperature concept clearly, you have to think of it in the lines of normal human relationships; our day-to-day meeting of people and interaction with people.

Let’s use romantic relationships as an example (other types of relationship too can be used, e.g., friendship).

Now let’s assume you’re a dude and you like a girl you just met for the first time, how do you approach her? You’ll simply walk up to her, go down on one knee, bring out a ring, and throw the dreaded question, “will you marry me?” It’s that simple.

Wait…are you saying that’s wrong? Are you saying she’d slap the dude instead?

Exactly my point: that’ll be a creepy thing to do. Unfortunately, that’s what most of us do in our marketing, trying to sell to complete strangers.

Asking a girl that doesn’t even know you to marry you is the equivalent of placing an ad on Facebook asking people to buy your stuff. Trust me, the comparison isn’t extreme!

I know you’re thinking, “But few people still buy via ads”. Yes, those are just a teeny-tiny fraction of those who would have bought from you if you did it the right way. I bet if you approach a thousand girls that way, you might find just one or two to say “Yes!” (maybe out of frustration or desperation…or some hidden agenda. Or you catch for yourself a “crazy somebody”.)

Now let’s go back to comparing marketing with normal human relationships.

How Do You Talk to Each Audience Type?

Where are the dating gurus?!

Would you agree with me that the right first step would be to first say “hi” on approaching the pretty lady? Well, as a married man, I can authoritatively tell you that’s the right first step 😉

But, I digress.

You need to say hi to that stranger lady you like and then try to get a conversation started, in order to warm up to each other. That’s the same way you should approach marketing for greater success. Walk up to your prospect and say hi, then get the conversation started.

How do you get this done? Approach them with a form of introduction; blog post, social media update, podcast, video, anything that introduces you and immediately establishes your expertise in the industry.

For example, if you’re a dentist doing marketing, you can publish a post on treatments for tooth decay. It’s obvious that anyone who reads such post:

  1. is interested in the topic (and probably has tooth decay – or some similar problem);
  2. has seen that you’re an authority in the topic;
  3. now knows your name or brand, and therefore now “warm”;

(Bonus: might already trust and like you!)

That’s exactly how you treat cold audience (total strangers).

What’s the next step in the relationship?

Maybe you guys had gotten chatty and she’s now more relaxed around you, but you had to go.

You might wait till the next time you see her again, or you could immediately ask for her number. Not all girls would give you their contacts at this stage, but most would – especially if she finds you interesting, not to talk of if you’re able to win her liking and trust.

In marketing, collecting your dream girl’s number translates to you collecting your prospect’s email or contact details, and thereby converting him/her from mere prospect to lead; very warm audience.

Now that you have her number?

You begin to nurture the relationship, right?

You add value to her. You show up frequently and show you care. You start asking her out on several dates, and you might even get a kiss – or kisses (pretend I didn’t say that – but hey, it’s true).

After a while you guys would probably have been in a romantic relationship, and she might have even met your parents and you met hers. The relationship has become very warm, and ripe for the next level.

When the time is right, you can easily get down on one knee and pop that famous question: “will you marry me?”

Most ladies at this stage of the relationship would be dying to hear that word, but very few ones would say “NO”, depending on a lot of factors, like how well you nurtured the relationship and timing.

I don’t need to say much in comparing this to marketing. The value you add over time, in form of freebies, regular blog posts, regular social media updates, etc, or in the case of our dentist, offering free dental checkup, are the equivalent of the date nights and flowers.

The kisses might be the equivalent of asking for small commitments like signing up for a webinar, sharing your blog post or retweeting you, following you on social media, etc.

Then getting the marriage (or…ermmm…whatever you want out of the relationship) will be the equivalent of getting them to buy your products or services and remaining your loyal customers (and ‘brand evangelists’) “for better, for worse”. That’s about the hottest point in the relationship, and that’s where you want to eventually take your prospects to.

Note: Nurturing the relationship doesn’t stop after marriage, that is, you don’t stop adding value or reaching out to someone just because they already bought from you. You need to keep building the relationship. Remember there are things called “break-up” and “divorce”.

Trust me, it’s easy to get known, liked, and trusted to the point that your customers even advertise your brand to other people on your behalf. It’s all about building relationships; giving more than taking; being there when they need you; showing up to let them know you not only still exist, but also care.

It’s simple to apply this to your business.

As I said in the Social Selling eBook, stop insulting your prospect or audience’s intelligence. Always imagine you’re in a romantic relationship with them and treat them with the same love, care, and respect or reverence you’d treat the woman or man of your dreams with. They’ll reward you abundantly.

This, my friend is the biggest secret to marketing and business success!

Are you wondering if this can apply to your business?

Come on pal, it’d apply to any business or industry, even the complex B2B (business-to-business) niche where there are a lot of bottlenecks and serious people to deal with — that’s why B2B has things like Whitepapers and Case Studies.

It’s a principle that follows normal human relationships, and human relationships have existed since…well, humans existed.

Just give it a try in your business and you’d be astonished at the results.

Summary

  • You must know what to offer to each audience and at what stage…
  • And you can know this by having the knowledge of Audience (or Social Selling) Temperature…
  • …which must be applied in relation to normal human relationships.
  • That is, you treat your audience like you’re in a respectable romantic relationship with them
  • Cold audience is the total stranger that knows nothing about your business, and you have to say “hi” first by offering introductory value (blog post, social media update, podcast, video, etc – anything that establishes your authority in that field)
  • Warm audience knows you, but has never done business with you. You nurture the relationship by giving freebies, just as you would in a normal relationship (outings and flowers)
  • Hot audience has bought from you (maybe marriage) but you have to continue nurturing the relationship…by offering more freebies than more things to buy.
  • Treat your prospects and customers with the love, care, and respect the woman of your dream deserves, and they’ll reward you abundantly
  • [Bonus] There’s room for breakups and divorce, don’t sweat too much over it. There’s also room for make-ups and remarriages however

So What Next?

Wow. We’ve done a lot within these 2 lessons. The next lesson will be the climax of this whole training; the essence of everything.

I’ll be talking about the best social selling strategy – there are many ways to sell on social media, but I’ll give you the best. No other strategy can ever come close to this. It’s where all you’ve learnt thus far will come together, and I’ll teach you how to apply them as one whole strategy to your business.

In other words, you’ll have the social selling blueprint you can apply to ANY business on ANY social media platform.

Don’t let me spill the milk here; I’ll see you in the next module.

Please and please, whatever you do, don’t miss this next and final module.

Meanwhile, these are things you should do next:

  1. I’m sure there are tons of questions on your mind right now…you know how we do it. Go ahead and post them in the comments section so we can continue the discussion there. Now you know I’ll reply every comment. And you should also reply the ones you can to help others.
  2. Share this post with other people that are not here. Like I said before, a revolution could start that way. The social selling atmosphere in this nation could be charged, and gradually, we can repair our own economy.

So go ahead, and use the share buttons to spread the word to your contacts.

  1. If you’re reading this post without being officially registered for the training, then you’d be missing out on a lot of things, especially email updates on the training, freebies, and other offers that might follow. So go ahead and get yourself registered officially (and stop being a gate crasher. Lol). Here’s the link to register: http://renegadecommerce.com/social-selling-training

Hope today’s module was value for your time. Thanks for being a part of this training; it means so much to me that I’m touching hundreds of businesses with what I know. See you in the next class.

P.S.: I’m hanging out in the comments section as usual; drop your questions, contributions, observations, objections, recommendations, etc. If you want a personalized answer to your question, that’s where you’ll get it — not by email.


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47 Comments

  • ade

    Reply Reply September 23, 2016

    I really love what you are doing, Thanks.

    • Oludami

      Reply Reply September 24, 2016

      Thanks, Ade. Glad you do 🙂

  • Victor

    Reply Reply September 24, 2016

    I didnt expect anything less of this after reading the email notification for your august workshop, trust me i wudnt have mind selling my phone to attend that workshop you organised with the influensers (i suppose) last august. After reading your write up, i now know what copywriting really is thanks. My 1st questions,if my customers are located within my local government area, and they are definitely on social media. How do i get across to them through digital marketing.
    2nd questn: if i’m into properties and i sell land, wouldnt facebook ads be good enough or appropraite for me to get leads, or get clients?

    • Oludami

      Reply Reply September 24, 2016

      Thanks Victor!
      1. You target them via location. Most locations in Nigeria, especially Lagos are now on Facebook. Other social media sites too are gradually coming up.

      2. Of course, it would be good for getting leads and clients!

  • Olasupo

    Reply Reply September 24, 2016

    Great! You’re doing fine – This Content Is Rich.

    • Oludami

      Reply Reply September 24, 2016

      Thanks Olasupo!

  • adeshina lawal

    Reply Reply September 24, 2016

    Fantastic write up bro. The modules are interesting and eye opening.

    Can’t wait for the last module.

    Thumbs up

    • Oludami

      Reply Reply September 24, 2016

      Thanks Lawal, can’t wait too 🙂

  • Smart

    Reply Reply September 24, 2016

    Its been a pleasure reading your post and I agree with what you suggest because they are not only logical but can be applied to most businesses.
    However, I will like some tips on rendering service – to be specific, “building homes, estate, etc.”
    I felt there is nothing really to post but to let the right people know about your service in the most creative way possible. If this is your business, how would you go about it? What would you do differently?
    You can send me an email via mpbcdevelopers@gmail.com

    • Oludami

      Reply Reply September 24, 2016

      What I would do differently?
      There are tons of other (better) things to post than letting people know about your service.

      Question is: how do you even know the ‘right people’ to talk to?

      You need to let the ‘right people’ identify themselves by raising their hands (showing interest in what you do). And the only way is to offer those you *think* are interested something of value so that those really interested would show themselves by taking what you offer.

      You might also have to combine other platforms like Google (to capture those actively searching for what you offer).

      It’s easier to see someone looking for info on building or getting a new home on Google than on Facebook. But before then, Facebook is a good start (if you’re indeed just starting out).

      • Victor

        Reply Reply September 25, 2016

        you said:
        ‘It’s easier to see someone looking for info on building or getting a new home on Google than on Facebook.’ How do we do this, is it through google analytics, to locate people looking for a new home?

        • Oludami

          Reply Reply September 25, 2016

          Don’t let’s change the discuss from the topic at hand, social selling. So I won’t say a lot about this. (Plus it can be an entire topic – or even book – on it’s own.)

          I’d just say:
          – do a keyword research for phrases related to your business to see if people are really searching
          – if you get a green light, then go ahead and advertise on Google (AdWords) — by bidding on those keywords
          – if you see that people aren’t really searching for what you offer, don’t waste your money; try other means. There are tons of ways to get traffic, bro. You just gotta be creative.

          Wish you the best.

          • Victor

            September 25, 2016

            God bless you a 100 fold, please even at my knowledge so far in digital marketing, call up your next seminar and i would not only be there, but i would invite my friends for the seminar. thanks

      • Smart

        Reply Reply September 25, 2016

        Thanks, good advice.

  • Jennifer Nnanna

    Reply Reply September 24, 2016

    Thank you so much for this great opportunity to be part of this training. Please i want to ask if inviting your friends on your facebook friends list to like you page is normal or right or should one continue to write post untill there are attracted to your post and willingly like it. By experience, i had a page on facebook that is almost 6months old now. And I have almost 2,500 friends on my facebook and almost 400 followers and i have invited all of them to like my page but to my surprise the page has only about 300 likes. what will be the reason? is it bad to invite them to like your page? Thank you Sir

    • Oludami

      Reply Reply September 24, 2016

      Wow, Jennifer, 300 likes from 2500 people? You must be doing something great. Lol. I mean…you’re very lucky…or your page must be very interesting. Trust me, to be able to get over 10% of your “friends” to ‘like’ your business, then you’re doing good. So don’t be disappointed or surprised, and don’t call that “only”. Unfortunately, they might never do business with you. Most of them would be useless.

      So let me answer your question: I wouldn’t even bother inviting them. Let them remain what they are; friends! But because some of them might be interested in what I do, I’d just keep posting on my wall so they’d see it in their feeds. If they’re interested, they’ll “like” the page. I’d rather spend my time looking outside of my friends to find more qualified prospects.

      And it’s not “bad” that you invited them to your page. Friends and family are always our first contact when we start business anyways. I launched a whole product via BBM last year October, with just around 300 contacts, and I made about 150k. Many of my buyers were outside my list, but they found the product through my contacts (friends and family rebroadcasting and sharing on other social media accounts).

      So…friends and family have their (important) place in business…basically ‘support’ (whether financially or otherwise), but you don’t build your business relying solely on them.

  • Anthony

    Reply Reply September 24, 2016

    At this point I have nothing to say than that I’m thrilled with your way of mentoring. I’m glued to you awaiting the next and last module of this tutorial. YOU ARE GREAT!

    • Oludami

      Reply Reply September 24, 2016

      Thanks boss!

  • Eyam

    Reply Reply September 24, 2016

    Great piece… as usual. Allow me to think out loud, am wondering that at some point Oludami would definitely give some pointers about getting a website and tools for capturing prospects details etc. Not that am trying to preempt you or anything.

    • Oludami

      Reply Reply September 24, 2016

      Hi, Eyam. Well…in a way, yes, I’ll talk about tools. But not directly. Social Selling Tools was an entire topic in the social selling seminar (and eBook), but you know we can’t cover social selling down to the nitty-gritty in this simple training – even though people think I’ve said so much already (it was a 2-day seminar).

      However, by the time we get to the strategy part in the final module, I’d mention the tools at the appropriate place you’d need them, and mention few of them. I’m not that techy, so I might only mention the tools I’m familiar with, and not even be able to tell you how to install them or even how to make them work.

      Now that you’ve mentioned it, let me just run through the tools you’d need to sell successfully on social media. They are:
      1. Social media platform. That goes without saying. To build your community, and also to place ads (I don’t want to write “ads platform” separately).

      2. Website. A lot of people have asked me about this lately, and I tell them trying to sell to people without having a website is like having goods without a shop. Even if your business is a brick-and-mortar store, you still must have a website.

      3. A blog. Having a website isn’t enough; you must have a blog for distributing content and establishing your authority. I’m hoping here you know the difference between a blog and a website.

      4. Email marketing solution. To build your mailing list/leads.

      5. Payment processor (or gateway). Of course, to receive payments — if you’d want your clients/customers to pay online

      6. Landing or sales page. The first to host your opt-in forms and get leads, while the second is to host your sales copy and make sales. I intentionally put them together.

      7. Creatives. These are your images/graphics, your content, your copy (advertising content – for landing pages, sales pages, ads, social media, etc), and so on. As the name implies, anything that’s produced through creativity. (Allow me to put it that way)

      8. Analytics tools. Like Google analytics, to track your performance and know what to stop or what to improve on.

      There are countless other tools (like video hosting, exit popups, CRM, etc), but the ones listed are the basic ones you MUST have.

      Thanks for making me do this here. I feel bad for those who don’t read through comments 🙁

      • Eyam

        Reply Reply September 24, 2016

        Thanks. This really helps!

  • Lawrence

    Reply Reply September 24, 2016

    Whao! This is fantastic thank you so much, its interesting thebstorylines help the whole lessons insightsful. My question are :
    1.How do I target my prospect on a new product which is different from freebie I have being given them
    2. Considering the dollars rate what will be your professional advice in term of advertisement to generate lead and the local platform ad?
    Thank you.

    • Oludami

      Reply Reply September 24, 2016

      Thanks for your comment, Lawrence. Glad you find the lessons insightful.

      My answer to your questions are:
      1. You’ll learn that in the final module. Let’s not jump the gun now. Just don’t miss it 😉
      2. Not sure I understand what you mean by “local platform ad”, but the dollar rate must not deter you from advertising — especially when your competitors too are avoiding advertisement ’cause of the dollar rate too. That’s why the final module is important. You’d learn (and get) a system that’ll pay for your investments at least, even if it doesn’t make you profitable.
      And let me share a secret I might not share outside this thread; the system I’ll be giving you isn’t limited to social selling alone; it can be applied almost anywhere in your marketing, especially paid traffic generally. Wait for it 😀

      • Eyam

        Reply Reply September 24, 2016

        Thanks for the secret. *wink*

  • paul

    Reply Reply September 25, 2016

    You are really the best Sir
    Sorry am streamlining to my business…..I have thousands of followers on my instagram page which I got from a pageant event I organised,they know I make designer clothes so I guess they are warm potentials….so my question is this should I keep updating valuable info or just give freebie,and if am to give freebie how do I do it in a way it will directly translate to their shopping for outfits from my website,or should I just do it in a form of sowing seed and then hope it later yields.
    Another question is do you think on ground advert will be more effective than online advert for an online outlet….like someone I know did massive adverts on ground(pasted his website on vehicles)…..that was cheaper than online ads,but I dont know what the outcome will like be,if it will be more effective than online ads,with the dollar thingy now,
    Thanks

    • Oludami

      Reply Reply September 26, 2016

      Thanks Paul.
      1. Yes, they are warm since they know what you do. And you’d have to balance between valuable info and freebies. There are ways to arrange them like a funnel — from info to freebie to sale. You’d learn that in Module 3.
      2. Freebies can translate to sales by making them see how good you are and making them want your stuff. There are many offers, especially when it comes to physical products, that can be done like freebies.

      For example, offers like “buy 1 get 1 free”, “Flash sale”, “X% discount”, “free designer cufflinks (or tie) for every shirt bought”, etc will work. But make sure they already like your stuff. Be careful about “sowing (physical) seeds” in your kind of business. A digital seed like an ebook on how to take care of a particular material (maybe Ankara) is good seed.

      You know your industry better than I do, so find out what people would jump at, but won’t cost you too much to acquire each customer.

      3. Advertising online or offline? You’d have to test both to know which works best. Unfortunately, results or “what works best” vary from one industry to another. Either you try or ask those who have in your industry.

      But if you want to advertise online, don’t let the dollar rate deter you from doing so. You’ll be fine if you have a good system for converting your traffic into customers. And then you can always decide to make Naira your advertising currency on FB…but as for me, I prefer dollars. You have to test that too to know which to choose.

      I hope the answers help a bit

      • Oyedele

        Reply Reply September 26, 2016

        Please why do you prefer Naira than dollar. Won’t they give same result. Or what’s the disadvantage and advantage of the two. Thanks

        • Oludami

          Reply Reply September 26, 2016

          I actually said I prefer the dollar. Firstly that’s because I’m used to it and have no problems with it. Secondly, the site isn’t Nigerian, so why deceive myself? The bank that would take my money is still foreign anyways. And I have experience on sites like Amazon, where the fee you’d pay if you choose to transact in Naira is mostly higher than what the conversion would be if you transact in Dollars.
          Thirdly, I’ve seen guys that changed to Naira and regretted 😀

          BUT…as I said, you have to test these things (especially with your industry) before you take them as rules or best practices.

  • Adeniyi Lily

    Reply Reply September 25, 2016

    Nice piece sir, my questions are
    -For someone who deals with sales of fashion items, how do I properly introduce myself on social media
    -Does this introduction have to be a paid advert
    -what are ways through which I can collect contact details of prospective clients

    • Oludami

      Reply Reply September 26, 2016

      Thanks, Lily.
      1. How else? As a fashion items seller na. Or what exactly are you trying to ask?
      2. Could be. In fact, it’s recommended. You could do a “likes” campaign for your page…to get your target audience to know you and your biz.
      3. By offering a lead magnet which they can receive only by entering their contact details. There are several other ways. If you speak at an event, you can offer something people could get by dropping their emails, even if you’re not speaking, you could network with people and get contacts. There’s no one right or wrong way, as long as you get it ethically (aka permission-based).

      Hope my answers are manageable 🙂

  • Lawrence

    Reply Reply September 25, 2016

    Most of the blogs and so-called news sites I know are full of ‘fake attractive headlines’ to drag visitors, and more annoyingly, typo errors all over their posts. Apart from your intelligent and insightful posts, I also like the fact that you write really well, less typo errors and good ‘paint the picture’ methods. Well done bro! 👍 keep it up!

    • Oludami

      Reply Reply September 25, 2016

      Thanks, Lawrence. It’s really not very easy to write 2000 words without any typo. But we must look beyond those to get the core message.

  • Oyedele

    Reply Reply September 26, 2016

    Thank you very much Mr Oludami. My question is this. Between a facebook group and a facebook page, which do you think is preferable to open? Or which has the tendency of attracting more customers. I want to open a book shop and I want to start creating awareness of my product to my potential customers b4 attempting to sell to them. So which do you think is preferable to go with between a facebook group and a facebook page. Thanks

    • Oludami

      Reply Reply September 26, 2016

      Hi, Oyedele. They both serve different purposes. A group is to gather like-minded people, or people with like interests, for the purpose of exchanging ideas or something. Anybody can post something; only needs a moderator.

      A page on the other hand simply represents your business. It’s you trying to communicate to others, not really a community where people contribute ideas to the development of the page.

      So it depends on what you need.

      As for your case, an FB page would work better because that’s the best way you can create awareness. E.g, I don’t think you can advertise your group via FB ads. You can later start a group maybe for people that love reading and talking about what they’ve read. But Page is the way to go for promoting your business

  • Akinbiyi Moses

    Reply Reply September 26, 2016

    Maximum justice is what you have done to this piece……… Now i am counting my millions (Imagination for now) I would really like to partner with you if that’s allowed. Kudos.

    • Oludami

      Reply Reply September 26, 2016

      Glad you find this piece useful…and counting your millions already 😀

      Just wait for the final module! 😉

      Partner with you? I’m open to ANY offer (that’s easy), accepting or not is just what I can’t promise. Lol

      You have my email yea, just shoot me an email anytime 🙂

      Thanks for your comment, Moses!

  • Akinbiyi Moses

    Reply Reply September 26, 2016

    Thanks man, i will surely inbox you, meanwhile my boss came up with the idea of we coming up with contents that are not in anyway related to what we do to create traffic from our social media pages to our website, for example a content like MISCONCEPTIONS OF FATTY FOODS-did i mention we are into graphic and web design? oh yes we are. Do you think this is a good idea or what other means can we use. Big up bro.

    • Oludami

      Reply Reply September 26, 2016

      You’re welcome. I wouldn’t want my topics to stray away from what I do. Remember the objective of content is to establish authority and educate your prospects.

      It’s not about what you feel like writing, but what interests your clients. If your ideal clients are interested in fatty foods or you also do nutrition, you can publish that kind of content. But I don’t see how that helps you or your client as a graphics company.

      You can tell your boss to consult with me; content won’t be your problem again 🙂

  • Umanu Peters

    Reply Reply September 26, 2016

    Great job Oludami, thanks for putting this together, 1 appreciate your time ,effort and patience in responding to all the questions, you are changing lives. God bless you

  • Peter

    Reply Reply October 7, 2016

    Thank you so much for these (module 1&2).its been a great time reading through the two modules.
    my questing: i saw in module 2.1 (lols) you differentiated website from a blog. are you saying we can’t have a blog on our website, please clarify.thanks.

  • inventor ideas

    Reply Reply May 25, 2017

    An outstanding share! I’ve just forwarded this onto a friend who had been doing a little homework on this.
    And he actually bought me dinner simply because I discovered it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanks for spending the time to discuss this matter here on your
    website.

    • Oludami

      Reply Reply June 1, 2017

      You’re welcome 🙂

  • John Agbo

    Reply Reply August 26, 2017

    Thanks Dami for these valuable tips, I have been learning a lot and I look forward to the final module

  • Olanrewaju

    Reply Reply August 28, 2017

    Mr. Oludami, thank you for the training and for the answers to the questions. I’m blessed tremendously.
    My questions:
    1.I have a Facebook page which I’m thinking of converting to my business page, do I need to open a new page for my business ( customized) or change the activities on the former?
    2.What is the best strategy of presenting my services to potential clients?
    3.Having a registered business name or website, which is the most priority?
    Thank you!

    • Oludami

      Reply Reply August 28, 2017

      Glad you find value in the training, Olanrewaju. To your questions…
      1. Just start a new business page afresh. You can’t compare a personal audience with a business audience…and you definitely don’t want them mixed up.
      2. I really don’t understand what you mean by this. Perhaps I would if you can explain better.
      3. Generally, a website. But that depends on your business. If you offer your services offline, you might want to register biz name first for credibility purposes

  • Olanrewaju

    Reply Reply August 28, 2017

    The two modules were fantastic, kudos to you Odulami.
    My question from the 2nd module: after that you’ve identified your audience, does the message(freebies or treatment) you give to them has to be different?

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