Every customer you have now was at some point, a lead.
A lead is anyone who is interested in what you are selling or the services you are providing. You need as many leads as you can get.
Not every lead eventually becomes a customer, but all customers were once leads. The more leads you get, the more customers you have at the end of the day.
So, how do you generate leads for your business?
1. Offer value for free
This is one of the most effective ways to generate leads for your business.
If you want people engaging with your brand, then you need to give them a reason to. You want qualified leads and not just any leads, so you create content about a topic that you know your ideal customer will find very valuable.
This is how it works.
When you offer visitors to your site, something that will make their lives better and for free, they feel indebted to you and will want to reciprocate the goodwill.
How? By buying.
Also, people will believe that if they can get something that valuable for free, then what you are offering will be way better and they will want to pay for it. This also helps to build trust.
You can host a webinar, write a blog post or an e-book, create a checklist, etc.
This is why content on your website, blog, social media platforms should be very valuable.
2. Share unique content
The truth is, there are a lot of brands out there trying to also get your prospect’s attention. How do you get your brand to stand out from the noise?
By posting unique content.
You might be thinking that everyone probably has said what needs to be said. But how about you come at it from a different perspective? Or you can make something serious fun?
Whatever it is, just make sure that you dish out something different from what your prospects are used to seeing.
When people come across content like that, you trigger interest in them and before you know, they are signing up for your emails.
3. Try out Facebook Ads
This is another way to get your ideal customer looking at your brand. But this time, you have to pay for it.
Facebook ads have so many targeting options that make it easier for your content to be seen by whom you want to.
You can indicate the location, age, occupation, marital status, type of device used, even down to whether they are using Wi-Fi or cellular network to browse. It’s that detailed.
Make sure the content of your ad is very catchy. Use attention-grabbing headlines, videos if possible and dish out very informative content.
Make your ads in such a way that people will want to take a look at it and not just swipe through.
4. Give out discounts and Coupons
This is one of the quickest ways to get people to click that Call-to-action button or drop off their email. Tell them they get a certain amount off if they click on the button now or you could offer discounts specifically for new customers.
This will make them willing to “buy now” or put in their email addresses so they can access their coupons.
This could come as a pop-up to visitors while they browse through your site. If they do not buy at this point, at least you will have their email addresses so you can continue engaging them until they do.
That’s a win-win for you.
5. Start guest posts on other related blogs
You can post on other people’s blogs as a guest. The idea is to create content that they find compelling that they follow the CTA and click on the link which will take them to the landing page on your site.
From there, you could offer them a lead magnet (something of value for free) or send them straight to your sales page – whichever works for you.
What matters is, you caught their interest and you were able to bring them to your website.
Make sure that the blog is one that is related to your industry. That way, you can be sure they will have visitors with traits similar to that of your ideal customer.
You can begin by pitching several blogs. Some of them have pages dedicated to guest post guidelines.
6. Get your social media game on
You should have social media pages on all social media platforms you think are relevant to your brand.
One of the way to get leads is through social media.
Get people interested in your brand by providing free and valuable content to them on a regular basis.
You can include a link to your landing page in the about section so that people who want to know more about you can click there and they will be led directly to your website.
Also, make sure your captions are on point and do not forget to include a CTA at the end of your caption.
All your posts should not be aimed at making them go to the website. Create a balanced social media calendar. This will make them get used to your brand and trust you.
7. Go beyond just your blog
What do I mean?
Take the content out to other blogs, websites and forums.
You can comment on relevant blog posts that are related to what you do or sell. Make sure that your comment is robust and informative. Let people see what you have to offer.
If you do this right, they will want to click on your profile and when they do, they will see a link leading them to your website.
Also, you can answer questions on Quora. Quora is a social networking sites that allows people posts questions and answers.
Look for questions related to your niche and give a detailed and helpful answer. If your answer is good enough, people will be willing to check you out.
There are several ways you can generate leads for your business online.
The main thing is to make sure that people get to see your brand and what you do. And also, when they visit your site, make sure they do not go until they drop their email at least.
How do you do that? By giving them something valuable and free. It will be hard to resist that.
You can keep engaging them through emails until they finally buy your product.